As a small business owner, you know that having a strong online presence is essential. But with so many tools and platforms available, it can be difficult to know where to start.
That’s why we’ve compiled this list of 10 free online tools that small businesses can use to thrive online and on social media. These tools are easy to use and can help you with a variety of tasks, from website traffic analysis to social media management to customer relationship management.
Table of Contents
Google Analytics is a free tool that helps you track website traffic and engagement. It can tell you how many people are visiting your website, where they’re coming from, what pages they’re viewing, and how long they’re staying.
This information can be invaluable for improving your website’s performance and marketing campaigns. For example, if you see that a lot of people are leaving your website from a particular page, you can make changes to that page to make it more engaging or easier to navigate.
Microsoft Designer is a free online design tool that can be used to create graphics and visual content for your website, social media, and marketing materials.
It offers a variety of templates and features that make it easy to create professional-looking designs, even if you have no design experience.
Mailchimp is a free email marketing service that allows you to create and send email newsletters to your subscribers.
The free plan includes a variety of features, such as email templates, contact management, and basic analytics. Mailchimp is a great way to stay in touch with your customers and promote your products or services.
Buffer is a free social media scheduling and analytics tool. It allows you to schedule posts in advance for all of your major social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
Buffer also provides analytics so you can see how your social media posts are performing. This information can help you improve your social media strategy and reach more people.
Hootsuite is another free social media management tool. It offers similar features to Buffer, such as social media scheduling and analytics.
However, Hootsuite also includes additional features, such as team collaboration tools and social media listening. Hootsuite is a good option for small businesses that have a larger social media presence or need more advanced social media management features.
Google My Business is a free service that allows you to manage your business’s online presence on Google. This includes your Google Search listing, Google Maps listing, and Google Reviews.
By claiming and verifying your Google My Business listing, you can make sure that your business is listed accurately and completely on Google. You can also use Google My Business to post updates about your business, respond to customer reviews, and track your website traffic from Google Search.
Rankmath is a free SEO plugin for WordPress websites. It helps you optimize your website for search engines so that you can rank higher in search results and get more traffic to your website.
Rankmath offers a variety of features, such as keyword research, on-page SEO optimization, and SEO analytics. It is a great tool for small businesses that want to improve their website’s SEO performance.
Trello is a free project management and collaboration tool. It allows you to create and manage projects, assign tasks to team members, and track progress.
Trello is a great way to stay organized and on track with your projects. It is also a good tool for collaborating with other team members, even if they are not in the same office.
9. Google Meet
Google Meet is a free video conferencing tool that allows you to connect with other people face-to-face over the internet.
Google Meet is a great way to hold virtual meetings, webinars, and training sessions. It is also a good way to connect with customers and partners who are not located in the same area as you.
10. HubSpot CRM
HubSpot CRM is a free customer relationship management (CRM) tool. It helps you manage your customer interactions, track sales leads, and close more deals.
HubSpot CRM is a great way to improve your sales process and relationships with your customers. It is a good option for small businesses that want to grow their sales and revenue.
How to use these tools to thrive online and on social media
Once you have chosen the tools that are right for your business, you can start using them to thrive online and on social media. Here are some specific tips:
Google Analytics is a powerful tool that can help you understand your website traffic and audience. By tracking key metrics such as page views, bounce rate, and conversion rate, you can identify what’s working well on your website and what needs improvement.
3 Specific ways to use Google Analytics to thrive online:
- Identify your most popular pages. Once you know which pages on your website are getting the most traffic, you can focus on creating more content and optimizing those pages for search engines.
- Understand your audience. Google Analytics can provide insights into your audience demographics, interests, and behavior. This information can help you create more targeted content and marketing campaigns.
- Track your progress over time. Google Analytics allows you to track your website’s performance over time, so you can see how your changes and efforts are paying off.
Designer.microsoft.com is a free online design tool that can help you create professional-looking graphics and visual content for your website, social media, and marketing materials. Even if you have no design experience, Designer.microsoft.com is easy to use and offers a variety of templates and features to help you get started.
3 Specific ways to use Microsoft Designer to thrive online:
- Create engaging social media posts. Visual content is more engaging than text-only content, so using images and videos in your social media posts is a great way to capture people’s attention. Designer.microsoft.com makes it easy to create visually appealing social media posts, even if you’re not a designer.
- Design custom graphics for your website. Designer.microsoft.com can be used to create a variety of graphics for your website, such as infographics, blog post images, and landing page banners. Using custom graphics on your website can make it more visually appealing and informative.
- Create marketing materials. Designer.microsoft.com can also be used to create marketing materials, such as brochures, flyers, and presentations. Using professional-looking marketing materials can help you make a good impression on potential customers and partners.
Mailchimp is a popular email marketing platform that offers a free plan with limited features. Even with the free plan, you can still create and send email newsletters to your subscribers, manage your contact list, and track your results.
3 pecific ways to use Mailchimp to thrive online:
- Build an email list. An email list is a valuable asset for any business, as it allows you to stay in touch with your customers and promote your products or services. Mailchimp makes it easy to create and manage an email list, and it offers a variety of tools to help you grow your list.
- Send email newsletters. Email newsletters are a great way to stay in touch with your customers and promote your products or services. Mailchimp offers a variety of email templates and features that make it easy to create and send email newsletters.
- Track your email marketing results. Mailchimp provides analytics so you can see how your email marketing campaigns are performing. This information can help you improve your email marketing strategy and get better results.
Buffer is a social media management platform that allows you to schedule posts in advance for all of your major social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Buffer also provides analytics so you can see how your social media posts are performing.
3 Specific ways to use Buffer to thrive online:
- Save time by scheduling your social media posts in advance. Buffer allows you to schedule social media posts in advance for all of your major social media platforms. This can save you a lot of time and help you stay consistent with your social media marketing.
- Reach a wider audience by posting at different times of day. Buffer allows you to schedule your social media posts for different times of day. This can help you reach a wider audience, especially if you’re targeting people in different time zones.
- Track your social media performance and make necessary adjustments. Buffer provides analytics so you can see how your social media posts are performing. This information can help you identify what’s working and what’s not, so you can make necessary adjustments to your social media strategy.
As we’ve seen, there are plenty of free online tools available to small businesses that can help them thrive on social media and the wider web. From scheduling posts and managing multiple accounts to creating engaging graphics and tracking your analytics, these tools can save you time, effort, and money while helping you grow your online presence and connect with customers old and new. So why not give some of these tools a try and see how they can help your business reach its full potential online? Your customers are waiting – it’s time to get social!
Are you ready to take your business to the next level?
Our team of digital marketing experts is here to help! We offer free consultations to help you identify areas where your online presence can be improved, and we provide a range of services to help you achieve your goals – from social media management and content creation to search engine optimization and email marketing. Don’t wait – book your free consultation today and let us help you take your business to new heights!