Procter & Gamble is planning to cut 7,000 non-manufacturing jobs over the next two years. This is likely due to streamlining operations, adapting to changing consumer demands, and reinvesting in other areas. Other major players like Unilever are doing the same. Consumers are changing fast and sustainability, personalization, and convenience are driving purchasing decisions. The layoffs are targeting non-manufacturing positions, suggesting a focus on optimizing corporate functions and potentially reinvesting in innovation or direct-to-consumer initiatives. This can have ripple effects throughout the industry, potentially putting pressure on other companies to follow suit. While layoffs are never good news, they can sometimes be a necessary step for companies to position themselves for long-term success.