Uncategorised

Why Startups Fail: It’s Not Always the Idea, It’s the People

Okay, so I stumbled across a really interesting piece on TechCabal recently titled “Startups and People Processes,” and it got me thinking. We spend so much time talking about funding, product-market fit, and disruption, but what about the people? Seriously, how often do we really dig into the human element when startups crash and burn? […]

Why Startups Fail: It’s Not Always the Idea, It’s the People Read More »

Digital Nomads: From Halliburton Intern to Banker to Cleaner to Project Manager; the Many Career Pivots of Migrating

Okay, so I stumbled across this really interesting article on TechCabal about the realities of being a Nigerian migrant and it really got me thinking. We often hear about the glamorous side of relocating, the “making it big” stories. But what about the gritty, in-between stuff? The actual work of building a new life in

Digital Nomads: From Halliburton Intern to Banker to Cleaner to Project Manager; the Many Career Pivots of Migrating Read More »

Decoding the Future: My Take on SEO Forecasting (Plus a Free Template!)

Alright, let’s talk SEO. We all know it’s important, but how do you actually prove it’s important to your boss or clients? That’s where SEO forecasting comes in. It’s not about predicting the future with crystal balls (though, wouldn’t that be cool?), but about making educated guesses based on solid data. Recently, I stumbled upon

Decoding the Future: My Take on SEO Forecasting (Plus a Free Template!) Read More »

The Silent Killer: Why Even Profitable Startups Can Still Fail (and How to Avoid It)

Okay, so I was just chewing over something really interesting that I thought you all should know about, it’s something that I think a lot of startups miss, and it can be killer. We often obsess over profitability – are we making more money than we spend? – and that’s totally valid. But what about

The Silent Killer: Why Even Profitable Startups Can Still Fail (and How to Avoid It) Read More »

Why Knowing Your Customer Drives Smarter Growth (and Higher Profits)

Ever feel like you’re throwing marketing darts blindfolded? Hoping something sticks, but not really sure why? I stumbled across an interesting piece on Entrepreneur.com about how deeply understanding your customer is the real key to unlocking serious growth and profits, and it got me thinking. What if the goldmine we’re all searching for is already

Why Knowing Your Customer Drives Smarter Growth (and Higher Profits) Read More »

You’re Not Prepared for the AI Revolution (and That’s Okay… Kinda)

Okay, let’s be real. AI is everywhere right now. You can’t open your social media without seeing something about it. But I recently stumbled upon an article in Harvard Business Review titled, “You’re Not Prepared for the AI Revolution,” and it really got me thinking. I mean, are any of us truly ready for what’s

You’re Not Prepared for the AI Revolution (and That’s Okay… Kinda) Read More »

Google is Talking Back: Audio AI Overviews in Search Labs

Alright, you know I’m always digging around for the latest in search tech, and this one caught my ear – literally. Google’s experimenting with something new in Search Labs: Audio AI Overviews. Yep, you heard that right. Instead of just reading a summarized answer, you can now listen to it. Matt Southern at Search Engine

Google is Talking Back: Audio AI Overviews in Search Labs Read More »

Nigerians Are Ditching Netflix for… YouTube? Here’s Why It Makes Total Sense

Okay, so I stumbled across something pretty interesting today that I just had to share. Remember when everyone thought Netflix and the other big streaming platforms were going to completely take over how Nigerians watch movies and shows? Well, it looks like there’s a plot twist! People are increasingly turning to YouTube for their entertainment

Nigerians Are Ditching Netflix for… YouTube? Here’s Why It Makes Total Sense Read More »