Okay, so I stumbled upon something seriously cool and had to share. It’s the story of Shoott, a photography business that’s popping up in cities all over the place (60 and counting!). What makes them different? They’re tapping into a market most of us wouldn’t even think exists – people who want affordable professional photos, and they’ve nailed it with a clever twist: free photoshoots.
Yeah, you read that right. Free! Jennifer Tsay, Shoott’s CEO and co-founder, explained how a key marketing pivot changed everything for them. Initially, they were focused on more traditional marketing approaches, but things really took off when they leaned into the “free photoshoot” angle. It sounds counterintuitive, right? How do you make money giving something away?
Here’s the secret sauce: you only pay for the photos you love. It’s like an impulse buy, but with memories! Think about it: no pressure, no upfront costs. Just a fun photoshoot, and if you don’t like the results, you walk away without spending a dime. It’s pure genius.
This approach addresses a real need. Think about all the times you’ve needed a decent headshot, family photos, or even just some nice pictures for your social media. Hiring a professional photographer can feel like a huge commitment, both financially and timewise. According to a report by IBISWorld, the US photography industry is worth over $11 billion, showing there’s definitely a demand, but making it accessible is the key, Shoott gives you a taste, and suddenly, those professional-quality images seem totally worth it. In fact, studies show that visuals impact buying decisions. One study by HubSpot found that 80% of marketers use visual assets in their social media marketing. So if you are a business, why not consider a great new headshot.
Shoott’s success isn’t just about the free photoshoot, though. It’s about removing the barriers to entry, making professional photography feel less intimidating and more accessible. It’s about leveraging the power of “try before you you pay” in a super-creative way. It’s a reminder that sometimes, the most effective business strategies are the ones that seem a little crazy at first.
Key Takeaways:
- Think Outside the Box: Don’t be afraid to question traditional business models. Free, at first glance, may sound insane for a paid product
- Reduce Friction: Make it easy for customers to try your product or service.
- Focus on Perceived Value: Highlight the benefits of your offering and make it irresistible.
- Embrace the “Try Before You Buy” Mentality: Giving people a taste can lead to larger sales.
- Adapt and Evolve: Be willing to pivot your marketing strategy based on what works.
Frequently Asked Questions (FAQs):
- How does Shoott make money if the photoshoots are free? Shoott photographers earn money by selling the photos that clients choose to purchase after the session.
- Where are Shoott photoshoots available? Shoott is currently available in 60 cities across the US.
- How long are Shoott photoshoots? Photoshoots typically last about 30 minutes.
- How many photos are taken during a Shoott session? Photographers usually take around 40 photos during a session.
- How much do the photos cost to purchase? Prices vary but you’ll get to see pricing before you shoot, and there is no obligation to buy.
- Can I bring my pet to a Shoott photoshoot? Check the specifics when you book your shoot but many Shoott locations are pet-friendly.
- What should I wear to a Shoott photoshoot? Shoott provides style guides and suggestions to help you choose the best outfits for your session.
- How do I book a Shoott photoshoot? You can book a session online through the Shoott website.
- Do I need to pay a deposit to book a Shoott session? No, there is no deposit required to book a Shoott session.
- What if I don’t like any of the photos taken? There is no obligation to purchase any photos if you are not satisfied with the results.